Overcoming organisational barriers
Mobile is a trigger for disruptive change for most organisations, and brings far-reaching challenges to the person or team tasked with integrating mobile into the business.
Experience shows that inertia comes from many quarters, often from those whose support for an innovative, progressive new platform may appear to be taken for granted.
The stakeholders, whose support is vital, and whose obstruction may derail even the most watertight mobile proposition, are numerous. Consider the conflicting agendas at play between the marketing, sales, legal, financial, IT, data and operations departments.
Successful mobile companies pull it off by empowering mobile champions to wave the mobile flag, and secure Board level support to overcome those resisting mobile adoption.