The Mobile Training Academy (MTA) offers best in class training in all aspects of mobile marketing for brand and agency marketers at all levels of seniority and knowledge. MTA provides marketers with well informed, inspiring and impartial training to share knowledge and help brands develop and improve their mobile capabilities.

Our aim is to revolutionise the way clients learn about consumers’ mobile use, and how to adopt mobile in their businesses. The range of topics covered is fluid and dynamic – and will include:

• Insights on consumer usage of smartphones and tablets
• Assessment of the Apple, Android and Microsoft mobile platforms
• Design, build and evaluation of mobile internet sites and apps
• Mobile advertising selection and measurement
• Mobile search growth and performance
• Location-based services, assisted GPS and foursquare campaigns
• Facebook, Twitter and other social media
• Google Goggles, QR codes, augmented reality and other image recognition technologies
• Mobile payments, mobile commerce and Near Field Communications

Mobile will feature prominently for years to come. The genie is out the bottle. Consumers get it. Brands must catch up and put mobile at the heart of their marketing and service strategies.